Good listening skills ?

Clear, consistent vision of their goals ?

Maintains a long-term vision for the partnership ?

Blunt and candid about their wants and needs ?

Honest and upfront regarding value and limitations of their offering ?

Good market awareness ?

Trustworthy and professional ?

Values integrity: keeps (most) of their promises ?

Fair and consistent ?

Discrete and considerate ?

Good sense of humor ?

Clear ability to see the other party’s point of vie